At Openland Credit Union, we see opportunity everywhere.
It lives in classrooms and office buildings, around dinner tables and under Friday night lights. It lives in Texas. With deep local roots and an eye toward tech, Openland has spent more than 75 years identifying opportunities for our neighbors, families, and businesses. We look beyond the bounds of traditional banking, unlocking a financial experience where no dream is too big, no thinking too wide, and where innovation never comes at the cost of integrity. In a world of finite resources, we see unlimited potential. When others make excuses, we make it happen. If there’s a door, we open it.
Our Brand
The meaning behind our name
Our name, Openland Credit Union, is packed with meaning.
Open lands are full of possibilities, and in this way, it promises access to more: more opportunities, more room for growth, and a better, brighter future for members and communities.
Openland is inspired by the wide-open landscapes that define Texas—places of possibility, growth, and space for dreams to take shape. It reflects our belief that opportunity lives everywhere, and that with the right support, people can build a future as expansive as the world around them. The name represents a financial home that is both welcoming and full of exciting potential.
Our Logomark: The Doorway
When together, our logo forms an “O.”
When separated, it acts like a pair of brackets–drawing attention, highlighting ideas, and framing moments.
It’s an invitation, a signal that what lies ahead is full of potential and meant to be explored.
The meaning of our tagline
“Space for more.” expresses our belief that everyone deserves room to pursue what matters most to them. Whether that’s better financial opportunities, stronger community investment or simply more quality time with family, Openland provides access to the space, guidance, and resources they need to make it happen.
Frequently Asked Questions
We answered a few questions that we thought you might have about our new name and brand, and what you can expect with the change.
Why is our name changing?
For more than 75 years, Associated Credit Union of Texas has been a credit union that cares deeply—putting members first, building lifelong relationships, and working every day to strengthen our communities. While that foundation will never change, it was time our brand get an update. We’ve evolved into a sophisticated, digitally-savvy financial institution with a bar-none banking experience that rivals even the biggest banks and fintechs. It became clear that our identity did not fully capture that spirit of innovation, nor the scale of our community impact. Our brand needed to catch up with our story. Inspired by our Texas roots, Openland Credit Union exudes local pride, while reinforcing our unshakable commitment to opening new doors of opportunity and creating space for more of what matters to our members and their families.
Why now?
It’s no secret the world is changing. That means our communities are evolving, as well. To stay ahead of your needs and to make sure we’re showing up for all our members in the most helpful, relevant ways possible, we need a brand that clearly and confidently represents exactly who we are and what we stand for.
Is the credit union being sold or acquired?
No. We’re still the same member-owned, community-focused credit union that we’ve always been. The updated Openland brand is meant to prove to our members and to the community that we are 100% invested in being our best selves for you. We have no plans of slowing down or changing ownership.
What does Openland mean?
Openland is inspired by the wide-open landscapes that define Texas—places of possibility, growth, and space for dreams to take shape. It reflects our belief that opportunity lives everywhere, and that with the right support, people can build a future as expansive as the world around them. The name represents a financial home that is both welcoming and full of exciting potential.
What does the tagline “Space for more.” mean?
“Space for more.” expresses our belief that everyone deserves room to pursue what matters most to them. Whether that’s better financial opportunities, stronger community investment or simply more quality time with family, Openland provides access to the space, guidance, and resources they need to make it happen.
What is changing?
Along with our new name, logo, and tagline, you will see a refreshed visual system begin to show up around the community. This includes a new color palette, distinct design, and photography that reflects everyday life in Texas. You may also notice a difference in how we communicate. Moving forward, our voice will be clearer, more down to earth, and rooted in the good-natured helpfulness you would expect from a knowledgeable neighbor.
What is NOT changing?
The products you use, the faces you see inside our branches, and all your important account information will remain the same. Your banking experience will remain as exceptional and personalized as ever.
When and where will I see this new brand show up?
All current branding will be updated, starting with our website, social channels, advertising, and printed materials. Our digital banking experience will be refreshed with the new Openland branding but functionally will remain the same. Starting this spring, our signage and in-branch experiences will be refreshed, as well.
How will this affect me as a member?
In short, it won’t. The new Openland brand will not impact your account information, day-to-day processes, or the level of service we provide. What it will do is provide a clearer sense of who we are and what we stand for.
Will these changes impact the digital or in-person services I use?
No. All our services will continue as they do today. Our online banking and mobile apps will now feature the Openland logo and colors, but the functionality will remain the same.
Will my debit and credit cards still work?
Yes. These cards will only be replaced once they expire. At that time, a new Openland card will be mailed to you, just as is done currently.
Will I still be able to use my existing checks?
Yes. You may continue to use your existing checks until your current supply runs out. Then, you will order new Openland checks the same way you do now.
Will my account number(s) and loans remain the same?
Yes. All your account details will remain the same.
Introducing Openland
New Name
Inspired by our Texas roots, Openland exudes local pride, while reinforcing our commitment to opening doors of opportunity and creating space for more of what matters to our members and their families.
Same Team
While our name is changing, our people are not. You’ll be greeted by the same smiles when you come into our branches and hear the same voices when you talk to us over the phone.
Same Commitment
Our focus remains on helping our members. Your banking experience will remain as exceptional and personalized as ever, from the products we offer to the service we provide.
This name is pending approval by the Texas Credit Union Department and is subject to regulatory approval.
Premier Checking
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